Augmented Reality In Action.

One technology that’s truly shaking up the landscape is augmented reality (AR), which superimposes an image onto a user’s view of the real world and enhances it with sound, touch and even smell.

While the US Open golf action was a few miles away, Augmented Reality brought Winged Foot home in the times of COVID. Creativity, Innovation, uniqueness & technical excellence was evident on course (DeChambeau - the scientist) and off course (iPhone AR) from the players to the presentation. This was beyond an Emmy!
You can see the TV and the table in my home where Winged Foot’s famed 18th hole suddenly appeared and went uphill; the strokes with shot trajectory became a reality! Awesome job and congrats to all involved. Thank you. #wingedfoot #augmentedreality #deloitte #golfers #innovation #pgatour #datavizualization #emmyawards